4 Cold, Hard, Truths About Life & Business

Face the harsh realities of life and business as I reveal four undeniable truths. Prepare yourself for an emotional journey as I expose the finite nature of time, the importance of effort and consistency, the necessity of confronting hard challenges, and the true value of the present journey. It's time to stop hiding behind excuses and embrace these truths head-on. Only then can we unlock real growth and fulfillment on our heart-based solopreneurship path.

Quote: The evolution of consciousness and business growth is to discover a deeper capacity within yourself to embrace the cold hard truth of reality.


Dear Comrades in the Solopreneur Journey,

In the quiet of this morning, I’m wrestling with truths that have long shadowed my journey as a heart-based solopreneur. These aren’t just lessons learned; they are ongoing battles, raw and real. I’m sharing these not from a place of mastery, but from a space of raw, gritty confrontation with life’s stark realities.

1. The Finite Nature of Time

The Truth:

Time is relentless and unyielding. We get 24 hours each day – no more, no less. It’s a hard, cold fact that doesn’t bend to our wills or wishes. Every second ticks away with impartial precision, regardless of our grand plans or procrastinations.

In my own life, time has been both a friend and a foe. It’s a finite canvas where I attempt to paint the vastness of my dreams. Sometimes, it feels like trying to fit an ocean into a bathtub.

Our Struggle:

Dammit, how often have we cursed the clock? I’ve lost count of the times I’ve railed against time, blaming it for my undone tasks, my unmet goals. It’s a convenient scapegoat, isn’t it? But here’s the kicker – it’s not time that’s at fault; it’s our relationship with it.

Embracing the Truth:

Accepting time’s limits is like embracing the confines of gravity. We can’t fight it; we have to work with it. Prioritization isn’t just a skill; it’s a necessity. It’s about making peace with the reality that we can’t do it all. Instead, we must focus on what truly matters, what makes our soul sing. This is the art of living – choosing what counts over what clamors.

What crucial life or business goal am I neglecting because I’m pretending I don’t have enough time, when in reality, I’m choosing to prioritize less important tasks?

2. The Reality of Effort and Consistency

The Truth:

Dreams don’t just materialize; they are chiseled into existence by the relentless hammer of effort and consistency. It’s a tough pill to swallow, but it’s the medicine for real progress. It’s not about grand, sweeping actions; it’s the little, regular steps that build the path to our goals.

In my life, this truth hits hard. I’ve chased the mirage of effortless success, only to find myself running in circles.

Our Struggle:

How easy it is to lament, to whine about unfulfilled aspirations! We blame everything but often overlook our own inconsistency and lack of focused effort. It’s a bitter realization, one that I’ve tasted more than once.

Embracing the Truth:

Embracing this means recognizing that every day, every moment, counts in building our dreams. It’s about showing up, even when the muse is silent, even when the heart isn’t in it. It’s about doing the work, dammit, even when it feels like moving mountains.

Where am I expecting results without putting in real, consistent effort and how am I deceiving myself into believing it’s something outside my control that’s holding me back?

3. The Reality of Doing Hard Things

The Truth:

True growth is often found in our willingness to tackle hard things, especially those we instinctively want to avoid. It’s about embracing the tasks that intimidate us, that push us out of our comfort zones. This isn’t just about enduring hardship; it’s about understanding that engaging with challenging tasks builds character, resilience, and an inner strength that is indispensable for personal and professional growth.

Take the simple act of a cold shower in the morning. Every fiber of my being often resists this – the comfort of warm water is much more appealing. Yet, it’s this very resistance that signals its importance. It’s a daily reminder that growth lies in doing precisely what we don’t want to do.

Our Struggle:

We all have our version of the cold shower – that thing we dread or shy away from. I know the feeling well, standing at the edge of discomfort, choosing to take the path of least resistance (false comfort). But avoiding these challenges is a missed opportunity for growth. It’s a choice that may offer temporary comfort but ultimately leads to stagnation.

Embracing the Truth:

Embracing this truth means redefining our approach to difficulty. It’s about recognizing the value in these hard tasks. When I step into that cold shower despite every instinct telling me not to, I’m not just braving physical discomfort – I’m training myself, my spirit, my mind, proving to myself that I can do hard things. And every time, a minute or two later, I find myself invigorated, not just by the cold but by the realization that I am capable of more than I often give myself credit for.

This daily ritual becomes a metaphor for life’s greater challenges – a reminder that, despite initial reluctance, there is immense satisfaction and growth in doing what we initially resist.

In what areas of my life am I avoiding my ‘cold shower’? How might stepping into that discomfort transform my understanding of what I am truly capable of?

4. “There is No ‘There,’ There”

The Truth:

We often chase after goals as if they are the final destination, the ultimate prize. But the real journey is the one within. There’s no final ‘there’ – no magical point where all becomes perfect. The real treasure lies in the process, in the lessons learned, and the person we become through it all.

In my pursuit of ‘there,’ I’ve often missed the beauty of ‘here.’ I’ve overlooked the richness of the present in my chase for a future promise.

Our Struggle:

We’re conditioned to think that happiness, success, fulfillment lies somewhere ahead, in some achievement or acquisition. It’s a mirage, always on the horizon, never within grasp.

Embracing the Truth: The real prize is in the now, in the journey itself. It’s about embracing each step, each stumble. It’s about understanding that growth happens in the trenches, not on the trophies. It’s realizing that the journey, not the destination, molds us into the beings we aspire to be.

In what ways am I fixating on a future success or ‘perfect’ scenario, and how is this fixation blinding me to the valuable lessons and joys available in my present journey?


In sharing these truths, I’m opening up about my struggles, my confrontations with these realities. They are not just principles; they are living, breathing aspects of my journey as a solopreneur, a human being open for consciousness and authenticity.

As you read these words, know that they come from a place of ongoing struggle, a continuous journey of learning to dance with the realities of life and entrepreneurship. Let’s embrace these truths together, not as burdens, but as opportunities for growth and fulfillment.

With celebration for the raw truth, Tiger Singleton

May this letter serve as a mirror, reflecting not just my journey, but also yours. Together, let’s navigate these truths, finding our way to a more conscious, fulfilling path of heart-based solopreneurship.



SGT Solopreneur Group Training

Rise up… honor your value, and share your heart with the world.

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